MGT 4337: Business Policy and Decision Making
Module 4 Strategy Exercises Worksheet
Overview: This exercise will tie concepts from the chapter material to the simulations assigned in this module. Completing this exercise will prepare you to help you to make decisions during the simulation rounds and prepare you for completing your decision log journal entry, artifact analysis assignment, and milestone due in this module.
Specifically, you will apply what you learned in Chapter 7 to identify your international competitive strategy, as well as outline specific actions to address exchange rate changes.
Directions:Â Download and save a copy of this document so you can edit the worksheet with your responses to the questions below.
1. Does your company compete in a world market arena characterized by multi-country competition or global competition? Explain why.
2. Which of the strategy options for competing in global markets discussed in this chapter best describes the strategic approach your company is taking to compete successfully in the four geographic regions comprising the global athletic footwear market: a) Think local, act local, b) Think global, act global, or c) Think global, act local? Explain your answer.
3. Indicate two chief elements of the strategy you identified in the previous question that characterize your companyâ€™s strategic approach to competing in each of the four geographic regions:
4. Is your companyâ€™s practice to ignore exchange rate changes or to adapt your strategy and decisions to a) capitalize on favorable exchange rate changes (especially if the change is large) and b) to minimize the adverse impact of unfavorable exchange rate changes? Identify at least two specific actions that your company can take to lessen the impact of unfavorable exchange rate changes on your companyâ€™s financial performance.
|Exchange rate strategy|
|Two specific actions that your company can take to lessen the impact of unfavorable exchange rate changes on your companyâ€™s financial performance:|
5. In what specific ways, if any, have you and your co-manager(s) adapted your companyâ€™s strategy to take into account geographic differences in import tariffs?
Guidelines for Submission:Â To complete this assignment, submit a saved copy of this completed worksheet.
Instructor Feedback:Â This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center.
|Criteria||Exemplary (100%)||Needs Improvement (75%)||Incomplete (50%)||Not Evident (0%)||Value|
|Submitted a complete worksheet that demonstrates sincere effort.||Submitted a mostly complete worksheet that demonstrates sincere effort.||Submitted an incomplete worksheet.||Did not submit a worksheet.||100|
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